The best video in the world won’t help you if nobody sees it.
And simply sharing a video won’t cut it either. You have to promote it.
Now that you have a more comprehensive understanding of how much time and effort goes into producing an effective video it should come as no surprise that it takes a bit of work to push that video out to your audience.
Embedding the video on your website is a start, which will boost page dwell time, contributing to higher search engine ranking. Cross-posting to YouTube can increase traffic as well as SEO (Search Engine Optimization), particularly when applying strategically chosen keywords.
Email marketing can be turbo charged by adding video, which tends to boost open rates and increase clickthrough rates.
Posting video on social media can significantly increase exposure, leading to more likes and shares. Social media also allows you to directly communicate with your audience, furthering the conversation surrounding your video.
Regardless of the destination the goal is to motivate viewers to visit your website, book an appointment, contract your services, or buy your products.