How do you measure your ROI?
You may be fortunate enough to have a capable marketing team who will share your video, add relevant keywords and tags, engage with your audience, and analyze the data.
If you’re doing this on your own (we don’t have a dedicated marketing team either!) not all hope is lost.
The internet is brimming with helpful information on how to choose titles and keywords with the potential to boost SEO, as well as where to find your particular audience and what type of content they respond to.
Many video hosting platforms (ex. YouTube, Vimeo, Wistia) provide various metrics that help measure the success of your video (number of views, impressions, viewer demographics, etc.). Social media platforms (ex. Facebook, Linkedin, Twitter) provide their own targeting tools (ex. tracking average reach and number of clicks, audience retention, view duration, comments, likes and shares). If your video is embedded on your website Google Analytics will provide you with a ton of useful data. You’ll be able to track clicks, revenue data, and much more.